JONN
CLIENT TYPE
Optical retail
CATEGORY
Mascot, character
BRIEFING
The convention needed a character that could spark curiosity and stimulate competition among stores.
The challenge was to create an engaging figure with a unique visual identity, capable of provoking interactions on Bitrix and warming up the atmosphere before the event.
WHAT WAS DONE
We created Jonn, a 13-year-old character, bold and witty, who provokes, teases, and challenges with humor. Inspired by the brand’s energy, he is always “ON,” charismatic and competitive, giving voice to the anticipation of the convention in a creative and fun way.
RESULTS
Jonn became the symbol of the competition on Bitrix, generating engagement, energizing the atmosphere among stores, and raising expectations for the event. With provocative phrases and an irreverent attitude, he brought more energy and connection to the convention experience.
WHAT IS TO COME
STARTS HERE.
Contact us at arrudaps02@gmail.com