PROJECT NÓS

CLIENT TYPE

Social and Activist

BRIEFING

The project emerged as an act of confrontation against the silence when it comes to femicide and violence against women. The initiative seeks to disturb, provoke and expose a reality that is often ignored by society.

WHAT WAS DONE

An impactful visual identity was developed and direct actions were taken in the urban space, such as stickers in women's bathrooms, zines with information, stickers in dangerous neighborhoods in São Paulo and more, transforming the city into a cry of resistance.

RESULTS

The project has caused discomfort and provocation, breaking the indifference to the issue. There is still no concrete data on its impact, but we continue to monitor reactions and seek to expand the scope of the actions.